Beats Electronics have just announced their newest venture called "Daisy" which is their version of a music streaming business. Their endeavor will cost them $60 million that they have accumulated. It is set to launch later this year. Their competitors are streaming services such as spotify, rdio, and others. Their subscriptions will most likely cost $10 a month to use the services. What makes their streaming site different is that they hope to incorporate more of a cultural aspect into the business which they think other companies are lacking.
